https://www.loom.com/share/c745dcde8c444bafbea0624e6e24f86e?sid=9030d7f6-8bb7-43f1-9390-16156e6129ab

Questions to answer:

<aside> 🎯 You can make great content for thousands or even millions of people, by targeting just one (or a few) of them. Start by creating “personas” (character descriptions) for up to three members of your ideal target audience. The idea here is that you create a clear idea of who this person is, what they want, and how you can help them achieve it. So, when you go to create your content, ideation will feel effortless.

Check out my “Jesper The Confused Fitness Creator” example below.

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Jesper’s example - Myself 5 years ago